WHAT: The “Book Industry Market Trends in Turbulent Times” Webinar
WHEN: Thursday, March 11, 1:30–3:00 p.m. EST
WHERE: Online via Zoom videoconferencing.
COST: Free for members. $10 for nonmembers.
RSVP: office@abpaonline.org (We accept payment via Zelle or PayPal. Once payment is received, we will send the meeting registration link.)
Join Industry Analyst Kristen McLean of NPD Books on Thursday, March 11 as she walks us through key sales trends within the book market. You’ll learn why it is more important than ever to know the market and how to listen to the key signposts data can provide. During the “Book Industry Market Trends in Turbulent Times” webinar you’ll hear about the book market’s annual 2020 performance as well as key consumer trends that will impact the market in 2021 and beyond. This session will include insights on the ongoing impacts of COVID-19 on the retail market based on NPD’s latest data and Kristen’s deep industry expertise.
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Kristen McLean is the Executive Director of Business Development, and the primary industry analyst for NPD Books, the team behind NPD BookScan. Kristen is a publishing industry expert with more than twenty-five years’ experience in a wide variety of business roles including frontline retail, merchandising, sales, marketing, and research which gives her unusual depth as an analyst. She works at a high level with NPD’s publishing, media, retail, and toy clients to help them understand the opportunities in today’s rapidly evolving cross-platform consumer environment. She is deeply interested in the confluence of consumer behavior, technology, literacy, and generational shift in today’s dynamic market.
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