Are you seeking paths to more income—rather than relying on trade publishers’ editorial programs and current fads? This is the ABPA Happy Hour for you. Learn how fellow ABPA members have found and created alternative revenue streams! Our line-up includes an ABPA affiliate and book producer members who will offer privileged insights and certain steps to generating your own alternative revenue sources.

WHAT: Expand Your Revenue Streams
WHEN: Thursday, March 21, 2024, at 5:30 pm ET/ 2:30 pm PT
WHERE: Online via Zoom videoconferencing
FREE: ABPA members-only event
RSVP: Register in advance for this meeting:

After registering, you will receive a confirmation email containing information about joining the meeting.


  • Jerrold Jenkins, founder of Jenkins Group Custom Book Publishing (1988), will share his experience developing—and monetizing—a series of books for trade and home building associations, children and adult.
  • Susan Knopf, ABPA board president and founder of Scout Books & Media Inc., will present a project that started with an inflexible, novice writer who had a grand and complex idea. The initial conversation morphed into a multi-year, kids brand-development, book producing, and non-book product consulting gig.
  • Susan Lauzau, independent editor/editorial project manager and ABPA affiliate board member, assisted an author to self-publish her own book, growing over five years with additional print and digital books, as well as card decks and videos with accompanying workbooks that offered training to educators and youth-serving professionals of grades 5 through 8.
  • LeAnna Weller Smith, founder of Weller Smith Design, helps culinary clients to self-publish high-quality custom cookbooks. She will focus on cookbook design, shepherding projects through the entire process, from product strategy, to design, production, warehousing, fulfillment, and distribution.
  • Diane Linsey Reeves of Bright Futures Press will discuss producing and selling a 67-title middle grade career exploration collection. Her publishing partner focuses on traditional sales to school and public libraries while Diane uses a website and social media to connect directly with career-focused education programs to use these books as supplemental curriculum.


Moderator: Jan Hartman, principal of Jan Hartman books, is an ABPA board member.

Jerrold Jenkins specializes in turn-key publishing solutions for corporations, associations, non-profits, organizations, and authors. The Jenkins Group has produced large book-runs for pharmaceutical companies, home building associations, corporations celebrating milestones, and numerous other organizations. 

Susan Knopf helms Scout Books & Media Inc, known for award-winning adult nonfiction and children’s books. In addition to writing and consulting, Knopf produces books for publishers, corporations, and individuals. Since founding Scout Books fifteen years ago, Susan has gained a reputation for taking on multi-faceted complicated projects that are on a tight schedule.

Susan Lauzau is a seasoned independent editor who has worked for publishers large and small, from Simon & Schuster/Macmillan to Barnes & Noble’s proprietary publishing group. Specializing in nonfiction, book plus, and informational formats, she now works with independent authors, book producers, businesses, and nonprofits, chiefly in the areas of education, lifestyle, business and marketing, and popular subjects.

LeAnna Weller Smith is owner and executive creative director of Weller Smith Design, an award-winning Boutique Design Agency. She has over twenty years’ experience in design and publishing. She has worked for publishers including Artisan, Abrams, Skyhorse, Stewart, Tabori & Chang, The Lyons Press, The Countryman Press, Rizzoli, Workman, and more. In 2022, LeAnna received the Influential Businesswoman Award for Best Boutique Design Agency Director (New York) 

Diane Lindsey Reeves runs Bright Futures Press, a book producing company that specializes in children’s nonfiction. Over the years, she has established a niche for creating books that help students of all ages figure out what they want to be when they grow up.

Register today and learn ways to find additional revenue hiding in plain sight!

ABPA Happy Hour

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